Guido Silbert leads Strategy and Growth at AdPlexity Social. Over 15 years in performance marketing, $10M+ in managed ad spend across Meta, Google, and Native, and hands-on experience in the verticals where margins are thin and execution wins: Pay Per Call, Lead Gen, Affiliate, Arbitrage, Ecom, Nutra, and iGaming. At AdPlexity Social, Guido works across product, strategy, and growth, shaping the platform and writing about what top media buyers are actually doing on Meta. He talks directly to users, tracks market shifts daily, and brings that perspective into every article.