Sweepstakes Ads on Meta: 126,000 Ads Analyzed (Here's What's Working)

CC submits are getting squeezed — but the sweepstakes ecosystem on Meta is still very much alive. Here's how to cut through the noise and find the campaigns that are actually converting.

Sweepstakes has taken a real hit lately.

CC submit flows specifically have been getting squeezed hard — payment processors have been chasing the space, and the volume drop on credit card submit offers is sharp and visible in the data. If you've been running sweepstakes on Meta over the past year, you've probably felt it.

But here's the mistake a lot of people make: they see the CC submit decline and assume the whole vertical is dying. It's not.

Pull up 30 days of sweepstakes data, and you'll find over 126,000 ads tagged in the space. That's not a dead vertical. That's a vertical that's shifting — and the advertisers who understand exactly how it's shifting are the ones still finding profitable campaigns.

Key Takeaways: The sweepstakes vertical has 126,000+ active ads on Meta in the last 30 days alone, but the vertical filter alone returns far too much noise to be useful.

The top players are running multi-brand, multi-offer strategies from single domains — cycling through Walmart, Costco, Sam's Club, McDonald's, Cash App, and more from the same infrastructure.

Finding winning campaigns here requires stacking the vertical filter with keyword groups, CTA exclusions, and domain-level analysis. CC submissions are down, but SOI and lead-capture sweepstakes flows remain very active.

Watch the full YouTube video breakdown:

Why Sweepstakes Is Harder to Research Than Most Verticals

Most verticals have a fairly clean signal. Filter by vertical, sort by longevity, and within a few minutes, you're looking at something useful. Sweepstakes don't work like that — and understanding why saves you a lot of time.

The core issue is how the vertical gets tagged. Any flow that asks for user details and offers something in return qualifies as a sweepstakes by that definition.

Which means when you filter the vertical, you'll see actual sweepstakes campaigns sitting right next to quiz apps, survey funnels, app install flows, and straight-up ecom.

The first result in an unfiltered sweepstakes search might be a Tai Chi app. The second might be a Sam's Club gift card offer.

Both technically match the pattern — one is irrelevant to what you're looking for.

The good news is that the signals for real sweepstakes ads are consistent and specific.

Once you know what to look for in the copy and on the landing pages, you can build a filter stack that cuts out most of the noise quickly.

The Keyword Stack That Actually Isolates Sweepstakes Traffic

Start with the vertical filter to establish your base pool of 126,000 ads over 30 days.

Then immediately move to the advanced filter and add keyword conditions as an OR group. The terms that consistently show up in real sweepstakes ads are "gift card," "survey," "giveaway," and "rewards."

Apply those across both ad copy and landing page text, and the results get a lot more targeted right away.

You'll start seeing McDonald's, Burger King, Walmart, and Costco consistently appear in the grocery and fast-food gift card offers that dominate this space.

But you'll still have some ecom bleed in the results. The tell is the CTA button. If an ad is using "Shop Now" or "Watch More," it's almost certainly not a sweepstakes flow.

Add a second condition group — AND logic that excludes both of those CTA types, and you've now stripped out most of the product ads and content plays. What's left is a much cleaner view of actual sweepstakes traffic.

From there, you can narrow further by brand keyword. If you want to understand what's working specifically for Walmart sweepstakes, add "Walmart" to your keyword conditions on top of the existing filter stack.

Do the same for Costco, Sam's Club, or whatever brand you're researching. Each brand search surfaces its own ecosystem of creatives, landing pages, and operators running in that space.

What the Creative Data Actually Tells You

Once you've cleaned up the results, switch to the grouped-by-creative view and sort by most-used creative. This is where things get interesting.

A single Walmart image — a fairly standard retail-style visual — was being used across 584 different ads.

The second-most-used creative in the filtered Walmart results had 269 ads behind it; the third had 237.

What this tells you isn't just which image is winning — it's that the same creative is being deployed across many different fan pages and possibly different operators. The creative has been stress-tested at scale.

One thing worth noting about sweepstakes specifically: the creative diversity is much lower than in other verticals.

In weight loss or financial offers, you'll routinely see individual creatives used across thousands of ads.

In sweepstakes, the top creative at 584 ads is comparatively modest, which suggests the space is less consolidated around a single dominant creative and more about offer variety and landing page testing.

You can also use the page-level view on any creative to see which fan pages are running it, and then use the ignore list feature to block survey farms and generic pages you don't want cluttering your results.

Hover any page, click "add to ignore list," refresh, and those results disappear permanently from your research sessions. It's a small thing that makes ongoing sweepstakes research significantly cleaner over time.

The Domain Intelligence Layer: Where the Real Operators Are

The most useful part of sweepstakes research and the part most people skip is the domains tab. After you've set your filter stack, switch to the domain view.

This shows you which domains are generating the most ad volume against your exact search criteria. These are the actual operators in the space, not just the brand names being used as bait.

info.amasona.space was among the top domains appearing in the data.

Despite the Amazon-adjacent branding, this is an independent sweepstakes operator offering free Amazon boxes, food boxes, scratch tickets, and tents rotating prize angles under the same domain infrastructure. The US is their primary market.

Their most-used creative is a Costco image running 311 ads, but the real story is the diversity of their offer angles.

They're not locked into a single prize type; they're testing across multiple product categories within the same domain.

track.tyannerr.space was another active domain showing up as a confirmed sweepstakes player. Their top landing page is a heated jacket offer, with 326 ads running against that single landing page.

They also have a ring offer and Christmas box campaigns, suggesting they rotate prize types seasonally and by performance. These aren't small tests; this is a systematic multi-offer operation.

trendndailyofficial.com is arguably the most interesting domain in this data set. This was the operator running the "You've been selected for a $1,000 Sam's Club reward" creative, but when you pull up their full domain profile, the scope of their work becomes clear.

Their top campaign is a Walmart flow with 4,200 ads. Beyond Walmart, they're running creatives for Costco, McDonald's, Coca-Cola, and Sam's Club, all from the same domain, each pointing to a different branded landing page. Same infrastructure, different brand skins.

This is a classic multi-brand sweepstakes operation, and the volume tells you it's working.

One limitation worth flagging: some of these domains are actively hiding their outgoing URLs.

The redirect chain analysis will hit a wall with certain operators who've cloaked their destination pages, limiting how far downstream you can see.

But even with that constraint, the domain-level view gives you a meaningful picture of who the real players are and how they're structuring their operations.

The Offer Angles That Are Actually Running Right Now

Grocery and big-box retailer gift cards dominate Walmart, Costco, and Sam's Club, the three most visible brands in the filtered data.

This isn't a coincidence. Mass-market retail names carry immediate recognition and trust with broad US audiences, and the offer mechanic ("leave your details for a chance to win a $1,000 gift card") is simple enough to convert cold traffic.

But grocery isn't the only angle that's active. iPhone giveaways are showing up, though landing pages for those tend to be geo-locked or cloaked more aggressively harder to inspect but clearly spending.

Heated jackets, rings, Amazon boxes, food boxes, and scratch ticket angles are all present across different domains.

Fast food brands like McDonald's and Burger King are also appearing with real volume behind them.

The pattern across all of these is the same: recognizable brand or prize, simple opt-in mechanic, and low friction to enter. What changes are the brand skin and the prize type? The operators running at scale aren't reinventing the wheel; they're systematically rotating prize angles across proven infrastructure.

The CC submit version of this — which also asks users for a credit card — is visibly down in volume due to processor pressure.

The SOI (single opt-in) flows, which collect only details, appear to be the more active segment right now.

How to Put This Together in Practice

The sweepstakes vertical rewards patience with the filter stack more than almost any other niche.

The raw vertical filter is just the starting point. Layer in keyword groups targeting the specific language of the space ("gift card," "giveaway," "rewards," "survey"), exclude the CTA types that signal non-sweepstakes traffic, then move to the domain tab to identify who's actually operating at scale.

From there, drill into specific domains to see the variety of landing pages, creative rotation, and the full offer ecosystem any given operator is running.

If you want to go brand-specific, add a brand keyword on top of your existing filter stack, and you'll isolate Walmart, Costco, or whoever else you're researching with the winning creatives ranked by usage right in front of you.

AdPlexity Social indexes all of this landing page text, ad copy, redirect chains, and domain-level rollups, which is why the keyword approach works across both the ad itself and the destination page.

You're not just searching for what the ad says. You're searching for what the funnel says, which is where the real intelligence lives.

The sweepstakes space takes more digging than most verticals.

But with 126,000 ads tagged in 30 days and clear operators spending heavily on Walmart, Costco, and Sam's Club flows, there's real activity here for anyone willing to go past the first page of results.